The value Proposition
The value proposition is one of the pillars of a successful marketing strategy. It allows your customers to quickly understand if your solution answers their problem, and therefore if they want to « click » to find out more. It represents one of the main sources of improvement of your retention/conversion. If you feel that you have…
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The Growth Hacker in the tunnel: the AARRR matrix
Le Growth Hacker dans le tunnel : la matrice AARRR. Every Growth Hacker works, consciously or unconsciously, but more often consciously, from a schema that can be summarized from the AARRR matrix. It was Dave McClure, entrepreneur and business angel, who first proposed this matrix. The latter describes, more broadly, the functioning of any technology…
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The story of Growth Hacking ?
Growth Hacking, as a concept, was born at the beginning of 2010 in the United States. More precisely: in Silicon Valley. The inventor of the term « Growth Hacking » is Sean Ellis. At the time, Sean Ellis worked at Dropbox, but already had other professional projects in mind. In short, he wanted to leave Dropbox. So…
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